finera.
Fast growing payments and fintech company Senior Graphic and Visual Designer, 2023–2026.
Year:
2023-2026
Timeframe:
Ongoing
Tools:
Figma, Adobe CC
Category:
Digital Design
Overview
Building finera.'s brand design system from the ground up.
finera. started as a logo and a website. Since then, I've built it into a complete system - spanning design, motion, events, and every team that touches the brand.
Challenge
There was no shared brand infrastructure - no component libraries, no consistent guidelines, no system connecting. Every touchpoint was being figured out from scratch, and the brand risked looking different depending on who built it.
Impact
The brand grew piece by piece - new landing pages for finera.com, artwork on our exhibition booths to bring the brand into physical spaces, and a motion language built out while directing a motion designer. Along the way, I brought AI tools into the workflow to help the team move faster. What was once a logo and a website is now a brand system that runs across every team at finera.
